Pharmaceuticals Domestic Marketing is one of the mainstay activities of the company and is with a strong thrust for ethical marketing. The present business model relies mainly on field personnel. Focus is also on building customer loyalty directly.
At present, the domestic marketing has strength of more than 220 field sales officers supported by 35 managers.
A good idea never stops growing 'The very inception hastens its implementation, growth and success'.
Concept's achievements have been recognized and awarded by the Government, Semi- Government bodies and various NGO's.
We have a team of around 35 scientists who are dedicated to fulfill this dream into a reality. We develop technology and cost effective processes for various bulk activities.
Our field officers serves more than 40,000 doctors across the country. The marketing activities are supported by 21 branch offices-cum-distribution centers as well as 600 stockists.
Our Pharma division covers around 70% of the therapeutic segment. We have significant presence in the Anti-Tubercular market with leadership position in the Paediatric segment. While competitors in this therapeutic segment concentrate only on cure of infection, Concept goes beyond cure of infection by focusing on improved quality life of patient, through B6 safeguard against peripheral neuropathy and convenience of administration. Concept offers treatment regimens for initial intensive phase and continuation phase, besides offering 2nd line Anti TB medications for multi drug resistant cases. Moreover the Anti TB range offers tailor-made dosage forms to suit different weight groups and paediatric patients.
Concept has the pride of place in the world in offering first time in the world, Ofloxacin and Lactobacillus. This innovation is welcomed by medical professionals as a breakthrough in making the patient feel better because Lactobacillus takes care of the abdominal discomfort normally experienced by the patient on Ofloxacin. The value addition of Ofloxacin and Lactobacillus goes a long way in providing better treatment in cases of typhoid, other GI infections, MDR TB and also Urinary tract infections. Concept has a strong position in the Cephalosporin market with a combination of Cefixime and Lactobacillus.
The Antacid from Concept is unique while the Antacid-anaesthetic combination is accepted as superior to other products in the same segment. We have a range of products to treat acid peptic and motility disorders, some of which are unique in composition and drug delivery systems.
Concept Pharma has a range of products to treat different types of cough in any age group.
Concept is probably the only company offering a complete range of oral and injectable haemostats.
Concept has well-accepted oral anti fungal range, besides a unique product for poly microbial infection in females and a well-accepted topical preparations for mixed infections.
Concept also has presence in the injectable antibiotics market. We offer the best hospital rates and best-in-class quality.
Concept also has forayed into anti diarrhoeal segment with a combination of antibacterial and anti protozoal. Along with these we provide Free ORS which also is a first in India.
Recently Concept has launched an oral Zinc preparation for paediatric patients which is used in Diarrhoea as well as to facilitate Growth and improve Immunity.
Keeping in mind the changing trend of treatments, Concept has introduced a range of herbal products to treat various ailments and provide a healthier life even to immunocompromised patients.